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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Improving customer retention management through cost-sensitive learning
Coussement, Kristof - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
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The moderating effect of normative commitment on the service quality-customer retention relationship
Fullerton, Gordon - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 657-673
Persistent link: https://www.econbiz.de/10010371627
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Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James; Rowley, Jennifer; Tonge, Jane - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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Interpersonal trust in commercial relationships : antecedents and consequences of customer trust in the salesperson
Guenzi, Paolo; Georges, Laurent - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 114-138
Persistent link: https://www.econbiz.de/10003949200
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Double jeopardy in brand defection
Wright, Malcolm; Riebe, Erica - In: European journal of marketing : EJM 44 (2010) 6, pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
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Political advertising and the demonstration of market orientation
Robinson, Claire - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 451-459
Persistent link: https://www.econbiz.de/10008650069