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Polysemy in Advertising
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European journal of marketing : EJM
Marketing : monthly magazine of the Institute of Marketing
82
ERIM report series research in management
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6
Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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MIT sloan management review
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
3
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
4
Mapping consumer power: an integrative framework for marketing and consumer research
Denegri-Knott, Janice
;
Zwick, Detlev
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
40
(
2006
)
9-10
,
pp. 950-971
Persistent link: https://www.econbiz.de/10007302114
Saved in:
5
The artist and the brand
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
39
(
2005
)
11
,
pp. 1291-1305
Persistent link: https://www.econbiz.de/10006076952
Saved in:
6
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
Saved in:
7
Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Stern, Barbara B.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
28
(
1994
)
8-9
,
pp. 114-132
Persistent link: https://www.econbiz.de/10006104725
Saved in:
8
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
Saved in:
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