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Consumer behaviour
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Brand management
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European journal of marketing : EJM
Journal of business research : JBR
1,585
Journal of retailing and consumer services
1,015
SpringerLink / Bücher
773
The journal of brand management : an international journal
584
Industrial marketing management : the international journal for industrial and high-tech firms
552
International journal of hospitality management
450
The journal of product & brand management
417
Technological forecasting & social change : an international journal
312
Psychology & marketing
294
Journal of strategic marketing
283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
282
Tourism management : research, policies, practice
278
Journal of fashion marketing and management
265
Journal of the Academy of Marketing Science
263
The journal of services marketing
262
International journal of internet marketing and advertising : IJIMA
261
The service industries journal
251
Springer eBook Collection
249
Journal of marketing
245
Journal of marketing management : MM
244
The journal of business & industrial marketing
241
Journal of travel and tourism marketing
240
Asia Pacific journal of marketing and logistics
235
Journal of marketing communications
232
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Cogent business & management
215
International journal of contemporary hospitality management
209
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
209
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
206
Marketing intelligence & planning
205
Information systems research : ISR
200
Journal of advertising research
197
Journal of hospitality marketing & management
190
Business horizons
183
International journal of advertising : the review of marketing communications
182
Journal of retailing
179
International journal of electronic customer relationship management : IJECRM
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
165
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ECONIS (ZBW)
237
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1
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
2
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
3
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
IMC, social media and UK
fashion
micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
6
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
7
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
10
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
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