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Consumer behaviour
348
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347
Brand management
79
Markenführung
79
Brand image
75
Markenimage
75
Beziehungsmarketing
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Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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Simintiras, Antonis C.
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Dagger, Tracey S.
4
Mitchell, Vincent-Wayne
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Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
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Ha, Hong Youl
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Janda, Swinder
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Lowe, Ben
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Oppewal, Harmen
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Palmeira, Mauricio
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Phau, Ian
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Roy, Rajat
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Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
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Chakravarti, Amitav
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Chang, Aihwa
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European journal of marketing : EJM
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,034
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
520
European Journal of Marketing
488
SpringerLink / Bücher
463
Journal of Consumer Marketing
448
Working paper / National Bureau of Economic Research, Inc.
437
Asia Pacific journal of marketing and logistics
431
Tourism management : research, policies, practice
405
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396
The journal of product & brand management
395
NBER Working Paper
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Journal of Services Marketing
371
Journal of marketing research : JMR
368
The journal of brand management : an international journal
364
Management science : journal of the Institute for Operations Research and the Management Sciences
351
The journal of services marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing management : MM
341
Journal of retailing
334
Journal of the Academy of Marketing Science
333
Journal of marketing
330
Cogent business & management
328
Journal of international consumer marketing
325
International journal of contemporary hospitality management
324
The service industries journal
321
International Journal of Retail & Distribution Management
319
Marketing letters : a journal of research in marketing
313
Journal of consumer behaviour : an international research review
311
Journal of hospitality marketing & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
International journal of retail & distribution management
302
The international review of retail, distribution and consumer research
300
Journal of marketing communications
299
The journal of consumer marketing
291
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ECONIS (ZBW)
374
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1
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
2
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
3
The impact of motivation on customer satisfaction formation : a self-determination perspective
White, Christopher J.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1923-1940
Persistent link: https://www.econbiz.de/10011449361
Saved in:
4
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
5
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Brunsø, Karen
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Saved in:
6
The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Choi, Beom Joon
;
Choi, Beom-jin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 108-131
Persistent link: https://www.econbiz.de/10010344343
Saved in:
7
The moderating effect of normative commitment on the service quality-customer retention relationship
Fullerton, Gordon
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 657-673
Persistent link: https://www.econbiz.de/10010371627
Saved in:
8
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
9
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
10
Consumer cynicism: antecedents and consequences
Chylinski, Matthew
;
Chu, Anna
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
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