Narrow search
Showing 1 - 10 of 374
Cover Image
The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Cover Image
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Cover Image
The impact of motivation on customer satisfaction formation : a self-determination perspective
White, Christopher J. - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1923-1940
Persistent link: https://www.econbiz.de/10011449361
Cover Image
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Cover Image
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Cover Image
The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Choi, Beom Joon; Choi, Beom-jin - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 108-131
Persistent link: https://www.econbiz.de/10010344343
Cover Image
The moderating effect of normative commitment on the service quality-customer retention relationship
Fullerton, Gordon - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 657-673
Persistent link: https://www.econbiz.de/10010371627
Cover Image
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Cover Image
Improving customer retention management through cost-sensitive learning
Coussement, Kristof - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Cover Image
Consumer cynicism: antecedents and consequences
Chylinski, Matthew; Chu, Anna - In: European journal of marketing : EJM 44 (2010) 6, pp. 796-837
Persistent link: https://www.econbiz.de/10003989144