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Integrating strategic thinking and simulation in marketing strategy : seeing the whole system

Pagani, Margherita; Otto, Peter - In: Journal of business research : JBR 66 (2013) 9, pp. 1568-1575

Persistent link: https://www.econbiz.de/10009757027

Dynamic capacity planning using strategic slack valuation

Bunn, Derek W.; Oliveira, Fernando S. - In: European journal of operational research : EJOR 253 (2016) 1, pp. 40-50

Persistent link: https://www.econbiz.de/10011477356

The effect of market-pull vs. resource-push orientation on performance when entering new markets

Timsit, Jean-Philippe; Castiaux, Annick; Truong, Yann; … - In: Journal of business research : JBR 68 (2015) 9, pp. 2005-2014

Persistent link: https://www.econbiz.de/10011384229

When to switch between subscription-based and ad-sponsored business models : strategic implications of decreasing content novelty

Huotari, Pontus; Ritala, Paavo - In: Journal of business research : JBR 129 (2021), pp. 14-28

Persistent link: https://www.econbiz.de/10012509294

On the unethical use of privileged information in strategic decision-making : the effects of peers’ ethicality, perceived cohesion, and team performance

Johnson, Kevin J.; Martineau, Joé T.; Kouamé, Saouré; … - In: Journal of business ethics : JOBE 152 (2018) 4, pp. 917-929

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Business Wargaming for Mergers & Acquisitions : Systematic Application in the Strategy and Acquisition Process

Büchler, Jan-Philipp - 2022

Based on a systematic description of possible applications and case studies in the acquisition process, the essential offers a practice-oriented introduction to business wargaming. The high degree of integration of business wargaming with classic strategy instruments from the strategy process is...