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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Khouja, Moutaz; Rajagopalan, Hari K.; Zhou, Jing - In: European journal of operational research : EJOR 230 (2013) 2, pp. 333-347
Persistent link: https://www.econbiz.de/10009771836
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Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.; Goodstein, Ronald Charles; Grewal, Dhruv - In: Journal of retailing 90 (2014) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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The contingent effects of semantic price cues
Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
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Strategizing retailing in the new technology era
Grewal, Dhruv; Gauri, Dinesh Kumar; Roggeveen, Anne L.; … - In: Journal of retailing 97 (2021) 1, pp. 6-12
Persistent link: https://www.econbiz.de/10012514562
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Design of win-win return policies for online retailers
Fan, Huirong; Khouja, Moutaz; Zhou, Jing - In: European journal of operational research : EJOR 301 (2022) 2, pp. 675-693
Persistent link: https://www.econbiz.de/10013207671
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Analysis of free gift card program effectiveness
Khouja, Moutaz; Pan, Jingming; Ratchford, Brian Thomas; … - In: Journal of retailing 87 (2011) 4, pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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How the COVID-19 pandemic may change the world of retailing : editorial
Roggeveen, Anne L.; Sethuraman, Raj - In: Journal of retailing 96 (2020) 2, pp. 169-171
Persistent link: https://www.econbiz.de/10012295819
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In-store endcap projections and their effect on sales
Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10014283353