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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Revenue-sharing versus wholesale price mechanisms under different channel power structures
Pan, Kewen
;
Lai, K. K.
;
Leung, Stephen C. H.
;
Xiao, Di
- In:
European journal of operational research : EJOR
203
(
2010
)
2
,
pp. 532-538
Persistent link: https://www.econbiz.de/10003943925
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2
Supply quality management with wholesale price and revenue-sharing contracts under horizontal competition
El Ouardighi, Fouad
;
Kim, Bowon
- In:
European journal of operational research : EJOR
206
(
2010
)
2
,
pp. 329-340
Persistent link: https://www.econbiz.de/10003983282
Saved in:
3
The evaluation and analysis of retail sales promotions
Preston, John
- In:
European journal of operational research : EJOR
47
(
1990
)
3
,
pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
Saved in:
4
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan
- In:
European journal of operational research : EJOR
1
(
1988
),
pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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5
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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6
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.
;
Bari, Abdullahel
;
Ellis, T. Selwyn
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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7
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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8
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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9
Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
Saved in:
10
Wholesale pricing and evolutionarily stable strategies of retailers with imperfectly observable objective
Xiao, Tiaojun
;
Chen, Guohua
- In:
European journal of operational research : EJOR
196
(
2009
)
3
,
pp. 1190-1201
Persistent link: https://www.econbiz.de/10003825185
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