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~isPartOf:"European journal of operational research : EJOR"
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European journal of operational research : EJOR
Journal of advertising research
239
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising
181
Journal of business research : JBR
178
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
144
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Working paper / National Bureau of Economic Research, Inc.
82
SpringerLink / Bücher
78
Journal of marketing
77
NBER Working Paper
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Journal of historical research in marketing
70
European journal of marketing : EJM
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
Journal of business ethics : JOBE
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
CESifo working papers
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Health marketing quarterly
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Journal of current issues and research in advertising
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Marketing : ZFP ; journal of research and management
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Applied economics
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Markenartikel : das Magazin für Markenführung
39
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
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ECONIS (ZBW)
74
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1
A simple model for mixing intuition and analysis
Katsikopoulos, Konstantinos V.
;
Egozcue, Martin
; …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 779-789
Persistent link: https://www.econbiz.de/10013364032
Saved in:
2
ADPULS in continuous time
Luhmer, Alfred
(
contributor
)
- In:
European journal of operational research : EJOR
2
(
1988
),
pp. 171-177
Persistent link: https://www.econbiz.de/10001066186
Saved in:
3
A forecasting model to evaluate the profitability of price promotions
Rinne, Heikki Juhani
- In:
European journal of operational research : EJOR
3
(
1988
),
pp. 279-289
Persistent link: https://www.econbiz.de/10001066286
Saved in:
4
Sequential estimation of a time dependent advertising effectiveness model
Jex, Colin F.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 318-331
Persistent link: https://www.econbiz.de/10001104638
Saved in:
5
A quantitative analysis of new car sales and advertising in Greece
Donatos, George S.
- In:
European journal of operational research : EJOR
48
(
1990
)
3
,
pp. 311-317
Persistent link: https://www.econbiz.de/10001104640
Saved in:
6
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
Saved in:
7
Sustaining cooperation in a differential game of advertising goodwill accumulation
Jørgensen, Steffen
;
Gromova, Ekaterina
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
Saved in:
8
On modeling the advertising-operations interface under asymmetric competition
Mesak, Hani I.
;
Bari, Abdullahel
;
Luehlfing, Michael S.
; …
- In:
European journal of operational research : EJOR
240
(
2015
)
1
,
pp. 278-291
Persistent link: https://www.econbiz.de/10010491708
Saved in:
9
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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10
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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