//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media allocation for a mass ne...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
147
Konsumentenverhalten
147
Theorie
119
Theory
119
Distribution channel
112
Vertriebsweg
111
Lieferkette
84
Supply chain
84
Preismanagement
69
Pricing strategy
69
Beziehungsmarketing
68
Relationship marketing
68
Einzelhandel
60
Retail trade
60
Game theory
51
Spieltheorie
50
Supply chain management
50
Mathematical programming
34
Mathematische Optimierung
34
Online retailing
33
Online-Handel
33
E-commerce
32
Electronic Commerce
32
Pricing
29
Competition
26
OR in marketing
26
Lieferantenmanagement
23
Supplier relationship management
23
Wettbewerb
23
Betriebliche Standortwahl
18
Firm location choice
18
Retailing
18
Inventory model
17
Lagerhaltungsmodell
17
USA
17
United States
17
Integer programming
16
Revenue management
15
Revenue-Management
15
Advertising
14
more ...
less ...
Online availability
All
Undetermined
205
Free
7
Type of publication
All
Article
313
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
309
Aufsatz in Zeitschrift
309
Systematic review
1
Übersichtsarbeit
1
Language
All
English
313
Undetermined
1
Author
All
Matsui, Kenji
8
Choi, Tsan-Ming
6
Khouja, Moutaz
6
Zaccour, Georges
6
Sun, Minghe
5
Li, Yongjian
4
Shi, Victor
4
Zhou, Jing
4
Anjos, Miguel F.
3
Chen, Jing
3
Eiselt, Horst A.
3
Fan, Zhi-Ping
3
Govindan, Kannan
3
Karray, Salma
3
Lüer-Villagra, Armin
3
Marianov, Vladimir
3
Niu, Baozhuang
3
Shang, Jennifer
3
Skiera, Bernd
3
Yan, Yingchen
3
Yu, Yugang
3
Zhao, Ruiqing
3
Zhen, Xueping
3
Anderson, Chris K.
2
Baesens, Bart
2
Ballings, Michel
2
Basu, Preetam
2
Berbeglia, Franco
2
Berbeglia, Gerardo
2
Chang, Shuhua
2
Chen, Bintong
2
Chen, Zhen-Yu
2
Chenavaz, Régis Y.
2
Cheng, T. C. E.
2
Coussement, Kristof
2
Demirag, Ozgun Caliskan
2
Economou, Antonis
2
Fan, Zhi-ping
2
Fang, Shu-Cherng
2
Feichtinger, Gustav
2
more ...
less ...
Published in...
All
European journal of operational research : EJOR
Journal of business research : JBR
2,303
Journal of retailing and consumer services
2,098
International journal of hospitality management
894
International journal of consumer studies
771
Psychology & marketing
684
SpringerLink / Bücher
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
541
Industrial marketing management : the international journal for industrial and high-tech firms
516
European Journal of Marketing
484
Working paper / National Bureau of Economic Research, Inc.
454
Asia Pacific journal of marketing and logistics
434
Management science : journal of the Institute for Operations Research and the Management Sciences
414
Journal of Consumer Marketing
409
The journal of product & brand management
409
European journal of marketing : EJM
403
Journal of the Academy of Marketing Science
399
Journal of marketing research : JMR
397
NBER Working Paper
397
Journal of retailing
394
Journal of marketing
382
The journal of brand management : an international journal
380
Journal of travel and tourism marketing
372
Tourism management : research, policies, practice
370
The journal of services marketing
368
Journal of marketing management : MM
365
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
347
Marketing letters : a journal of research in marketing
334
Marketing intelligence & planning
330
Journal of international consumer marketing
329
The international review of retail, distribution and consumer research
326
The service industries journal
326
Cogent business & management
325
International journal of retail & distribution management
323
Journal of marketing communications
319
International journal of contemporary hospitality management
317
Journal of strategic marketing
307
more ...
less ...
Source
All
ECONIS (ZBW)
313
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
314
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price and quality-based competition and channel structure with consumer loyalty
Wang, Sujuan
;
Hu, Qiying
;
Liu, Weiqi
- In:
European journal of operational research : EJOR
262
(
2017
)
2
,
pp. 563-574
Persistent link: https://www.econbiz.de/10011798789
Saved in:
2
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
3
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
4
When and how to share first-mile parcel collection service
Wang, Xin
;
Huang, George Q.
- In:
European journal of operational research : EJOR
288
(
2021
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10012496544
Saved in:
5
Strategic introduction of the marketplace channel under spillovers from online to offline sales
Yan, Yingchen
;
Zhao, Ruiqing
;
Liu, Zhibing
- In:
European journal of operational research : EJOR
267
(
2018
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10011812314
Saved in:
6
Competitive collection with convenience-perceived customers
He, Qidong
;
Wang, Nengmin
;
Browning, Tyson R.
;
Jiang, Bin
- In:
European journal of operational research : EJOR
303
(
2022
)
1
,
pp. 239-254
Persistent link: https://www.econbiz.de/10013363899
Saved in:
7
Consumer environmental awareness and channel coordination with two substitutable products
Zhang, Linghong
;
Wang, Jingguo
;
You, Jianxin
- In:
European journal of operational research : EJOR
241
(
2015
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10010486903
Saved in:
8
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
9
"Buy online and pick up in-store" : implications for the store inventory
Saha, Kushal
;
Bhattacharya, Subir
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 906-921
Persistent link: https://www.econbiz.de/10012591540
Saved in:
10
Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
Tian, Chen
;
Xiao, Tiaojun
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
301
(
2022
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10013207656
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->