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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Quality coordination with extended warranty for store-brand products
Mai, Dung T.; Liu, Tieming; Morris, Michael D. S.; Sun, … - In: European journal of operational research : EJOR 256 (2017) 2, pp. 524-532
Persistent link: https://www.econbiz.de/10011612055
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Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
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The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
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Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang; Wei, Lai; Zhu, Qinghua - In: European journal of operational research : EJOR 306 (2023) 2, pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
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Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng; Chen, Xu; Chen, Jing; Wang, Xiaojun - In: European journal of operational research : EJOR 259 (2017) 2, pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549