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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong; Duan, Yongrui; Zhang, Jianguang; Ke, Hua - In: European journal of operational research : EJOR 292 (2021) 2, pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
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Optimal channel strategy of luxury brands in the presence of online marketplace and copycats
Gao, Sarah Yini; Lim, Wei Shi; Ye, Ziqiu - In: European journal of operational research : EJOR 308 (2023) 2, pp. 709-721
Persistent link: https://www.econbiz.de/10014283113
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Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
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Supply chains in the presence of store brands
Fang, Xiang; Gavirneni, Srinagesh; Rao, Vithala R. - In: European journal of operational research : EJOR 224 (2013) 2, pp. 392-403
Persistent link: https://www.econbiz.de/10009683059
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Managing brand competition with consumer fairness concern via manufacturer incentive
Yu, Niu; Wang, Shumei; Liu, Zhixin - In: European journal of operational research : EJOR 300 (2022) 2, pp. 661-675
Persistent link: https://www.econbiz.de/10013207290
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Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng; Chen, Xu; Chen, Jing; Wang, Xiaojun - In: European journal of operational research : EJOR 259 (2017) 2, pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu; Chen, Huangen; Chai, Junwu; Shi, Victor - In: European journal of operational research : EJOR 305 (2023) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
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Capacitated location model with online demand pooling in a multi-channel supply chain
Liu, Kaijun; Zhou, Yonghong; Zhang, Zigang - In: European journal of operational research : EJOR 207 (2010) 1, pp. 218-231
Persistent link: https://www.econbiz.de/10003997204
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Product variety and channel structure strategy for a retailer-Stackelberg supply chain
Xiao, Tiaojun; Choi, Tsan-Ming; Cheng, T. C. E. - In: European journal of operational research : EJOR 233 (2014) 1, pp. 114-124
Persistent link: https://www.econbiz.de/10010224932