Narrow search
Showing 1 - 10 of 492
Cover Image
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Cover Image
Review-based recommendation under preference uncertainty : an asymmetric deep learning framework
Xiong, Yingqiu; Liu, Yezheng; Qian, Yang; Jiang, Yuanchun; … - In: European journal of operational research : EJOR 316 (2024) 3, pp. 1044-1057
Persistent link: https://www.econbiz.de/10014577746
Cover Image
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Cover Image
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Cover Image
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.; Eynan, Amit - In: European journal of operational research : EJOR 289 (2021) 2, pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Cover Image
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Cover Image
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
Cover Image
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Cover Image
Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Singh, Ashutosh; Sajeesh, S.; Bhardwaj, Pradeep - In: European journal of operational research : EJOR 318 (2024) 1, pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
Cover Image
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556