Narrow search
Showing 1 - 10 of 259
Cover Image
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna; Sobocińska, Magdalena - In: European research studies 25 (2022) 3, pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Cover Image
Applied communication methods of relationship marketing for adapting the business to the crisis environment
Baba, Cristina-Andrada; Năstase, Raluca - In: European research studies 23 (2020) 4, pp. 1246-1258
Persistent link: https://www.econbiz.de/10012511320
Cover Image
Antecedents of tourism destination image and customer satisfaction in tourism industry
Teviana, Tengku; Ginting, Paham; Lubis, Arlina Nurbaity; … - In: European research studies 20 (2017) 3A, pp. 435-445
Persistent link: https://www.econbiz.de/10012219046
Cover Image
Effective marketing strategy for regional banks
Uksumenko, Alena Anatolievna; Kuzʹmičeva, Irina … - In: European research studies 20 (2017) 4A, pp. 558-567
Persistent link: https://www.econbiz.de/10012219471
Cover Image
Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
Cover Image
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Cover Image
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
Cover Image
The crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social media
Wereda, Wioletta; Pokorski, Grzegorz - In: European research studies 24 (2021) 1, pp. 511-527
Persistent link: https://www.econbiz.de/10012512784
Cover Image
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Cover Image
Conceptual model of adaptive management of strategic marketing : a system approach
V. A., Osovtsev; N. V., Przhedetskaya; M. S., Sagidullaeva - In: European research studies 21 (2018) 2, pp. 666-677
Persistent link: https://www.econbiz.de/10012221784