Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Fundamentals of marketing research ; Vol. 3"
~type_genre:"Bibliografie"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market and marketing analysis...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
8
Marktforschung
8
Befragung
5
Interview
5
Consumer behaviour
3
Experiment
3
Konsumentenverhalten
3
Direct marketing
2
Direktmarketing
2
Einkaufszentrum
1
Einzelhandel
1
Experten
1
Experts
1
Ladengestaltung
1
Marketing theory
1
Marketingtheorie
1
Retail trade
1
Sampling
1
Shopping center
1
Stichprobenerhebung
1
Store design
1
Test market
1
Testmarkt
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Bibliografie
Book section
Aufsatz im Buch
8
Language
All
English
8
Author
All
Alford, Bruce L.
1
Baker, Julie
1
Bearden, William O.
1
Benson, Susan
1
Brennan, Mike
1
Claycomb, Cindy
1
Diamantopoulos, Adamantios
1
Duffy, Bobby
1
Engelland, Brian T.
1
Grewal, Dhruv
1
Hardesty, David M.
1
Kearns, Zane
1
Levy, Michael
1
Martin, Charles L.
1
Porter, Stephen S.
1
Reynolds, Nina
1
Sudman, Seymour
1
more ...
less ...
Published in...
All
Fundamentals of marketing research ; Vol. 3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Organisation und praktische Anwendung
21
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
15
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
12
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Conjoint measurement : methods and applications
11
The nature and scope of marketing research
10
Fundamentals of marketing research ; Vol. 4
9
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
9
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
9
Alternative market research methods : market sensing
8
Developmental challenges in marketing research
8
Fundamentals of marketing research ; Vol. 6
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
7
The development of marketing theory and its philosophical underpinnings
7
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
6
Handbook of consumer psychology
6
Handbook of research methods for marketing management
6
Innovation in der Marktforschung
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
6
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
6
Consumption culture in Europe : insight into the beverage industry
5
Critical marketing : defining the field
5
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
5
Econometric models in marketing
5
Fundamentals of marketing research ; Vol. 5
5
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Response order effects - how do people read?
Duffy, Bobby
-
2007
Persistent link: https://www.econbiz.de/10003540305
Saved in:
2
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003540315
Saved in:
3
Improving the quality of shopping center sampling
Sudman, Seymour
-
2007
Persistent link: https://www.econbiz.de/10003540395
Saved in:
4
The effect of introductions on telephone survey participation rates
Brennan, Mike
;
Benson, Susan
;
Kearns, Zane
-
2007
Persistent link: https://www.econbiz.de/10003540400
Saved in:
5
Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
Claycomb, Cindy
;
Porter, Stephen S.
;
Martin, Charles L.
-
2007
Persistent link: https://www.econbiz.de/10003540411
Saved in:
6
An experimental approach to making retail store environmental decisions
Baker, Julie
;
Levy, Michael
;
Grewal, Dhruv
-
2007
Persistent link: https://www.econbiz.de/10003540228
Saved in:
7
Measurement validation in marketing research : a review and commentary
Alford, Bruce L.
;
Engelland, Brian T.
-
2007
Persistent link: https://www.econbiz.de/10003540239
Saved in:
8
The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.
;
Bearden, William O.
-
2007
Persistent link: https://www.econbiz.de/10003540252
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
