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Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
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Impact of advertising intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath; Misra, Dheeraj; Siddiqui, Masood - In: Global business review 21 (2020) 6, pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
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Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P. - In: Global business review 18 (2017) 3, pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
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Greenwashing understanding among Indian consumers and its impact on their green consumption
Jog, Deepti; Singhal, Divya - In: Global business review 25 (2024) 2, pp. 491-511
Persistent link: https://www.econbiz.de/10014634252
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Impact of social influence and green consumption values on purchase intention of organic clothing : a study on collectivist developing economy
Varshneya, Geetika; Pandey, Shivendra Kumar; Das, Gopal - In: Global business review 18 (2017) 2, pp. 478-492
Persistent link: https://www.econbiz.de/10011741280
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Different impacts of advertising appeals on advertising attitude for high and low involvement products
Akbari, Mahsa - In: Global business review 16 (2015) 3, pp. 478-493
Persistent link: https://www.econbiz.de/10011409302
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Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
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Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970