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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008
Persistent link: https://www.econbiz.de/10003716158
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I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research
Campbell, Margaret C.; Kirmani, Anna - In: Handbook of consumer psychology, (pp. 549-573). 2008
Persistent link: https://www.econbiz.de/10003716251
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Theory in consumer-environment research
Froglu, Sevgin A.; Machleit, Karen A. - In: Handbook of consumer psychology, (pp. 823-835). 2008
Persistent link: https://www.econbiz.de/10003716274
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Self-reports in consumer research
Weaver, Kimberlee; Schwarz, Norbert - In: Handbook of consumer psychology, (pp. 1081-1102). 2008
Persistent link: https://www.econbiz.de/10003716679
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Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P.; Liu, Kaiya; Min, Kyeong Sam - In: Handbook of consumer psychology, (pp. 1161-1176). 2008
Persistent link: https://www.econbiz.de/10003716687
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
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Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10003756357