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Handbook of research on customer engagement
The Oxford handbook of positive organizational scholarship
48
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
46
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
40
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
Micro approaches
36
The Routledge companion to organizational change
35
Practicing organization development : a guide for leading change
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
30
Change Management in der Praxis : Beispiele, Methoden, Instrumente
28
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
25
Veränderungsprozesse erfolgreich gestalten
24
Handbook of organization development
23
Workplace innovation : theory, research and practice
23
Principles of organizational behavior : the handbook of evidence-based management
22
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
21
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Excellence in Change : Wege zur strategischen Erneuerung
21
The organization of the future 2 : visions, strategies, and insights on managing in a new era
20
The value creating board : corporate governance and organizational behavior
20
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
19
Customer-centric marketing strategies : tools for building organizational performance
19
Praxishandbuch Change-Management : Einsatzfelder, Grenzen und Chancen
19
The Icfai University Press on change management : people perspectives
19
CSR und Organisationsentwicklung : die Rolle des Qualitäts- und Changemanagers
18
Kundenbeziehungen im Dienstleistungsbereich
18
Kundenorientierung im Touristikmanagement
18
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
18
Nachhaltiges Change Management : interdisziplinäre Fallbeispiele und Perspektiven
18
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
17
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
17
Organizational behaviour in a global context
17
Preparing for high impact organizational change : experiential learning and practice
17
Socio-economic intervention in organizations : the intervener-researcher and the SEAM approach to organizational analysis
17
Handbook of research on customer equity in marketing
16
Routledge companion to leadership and change
16
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
16
Change management ; Vol. 2
15
How to succeed in the digital age : strategies from 17 top managers
15
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ECONIS (ZBW)
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1
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
2
Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra
;
Riel, Allard C. R. van
;
Novikova, Daria
- In:
Handbook of research on customer engagement
,
(pp. 35-54)
.
2019
Persistent link: https://www.econbiz.de/10013163346
Saved in:
3
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
4
Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N.
- In:
Handbook of research on customer engagement
,
(pp. 114-125)
.
2019
Persistent link: https://www.econbiz.de/10013163361
Saved in:
5
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
6
Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
Saved in:
7
Customer engagement and organizational performance
Calder, Bobby J.
- In:
Handbook of research on customer engagement
,
(pp. 259-270)
.
2019
Persistent link: https://www.econbiz.de/10013163388
Saved in:
8
Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri
;
Kazanis, Cynthia
;
Jain, Ingita
- In:
Handbook of research on customer engagement
,
(pp. 271-290)
.
2019
Persistent link: https://www.econbiz.de/10013163389
Saved in:
9
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
10
Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela
;
Hollebeek, Linda D.
;
Chasanidou, …
- In:
Handbook of research on customer engagement
,
(pp. 376-390)
.
2019
Persistent link: https://www.econbiz.de/10013163397
Saved in:
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