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Handbook of research on customer equity in marketing
The Oxford handbook of positive organizational scholarship
48
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
46
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
40
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
Micro approaches
36
The Routledge companion to organizational change
35
Practicing organization development : a guide for leading change
31
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
30
Change Management in der Praxis : Beispiele, Methoden, Instrumente
28
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
25
Veränderungsprozesse erfolgreich gestalten
24
Handbook of organization development
23
Workplace innovation : theory, research and practice
23
Principles of organizational behavior : the handbook of evidence-based management
22
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
21
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Excellence in Change : Wege zur strategischen Erneuerung
21
The organization of the future 2 : visions, strategies, and insights on managing in a new era
20
The value creating board : corporate governance and organizational behavior
20
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
19
Customer-centric marketing strategies : tools for building organizational performance
19
Praxishandbuch Change-Management : Einsatzfelder, Grenzen und Chancen
19
The Icfai University Press on change management : people perspectives
19
CSR und Organisationsentwicklung : die Rolle des Qualitäts- und Changemanagers
18
Kundenbeziehungen im Dienstleistungsbereich
18
Kundenorientierung im Touristikmanagement
18
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
18
Nachhaltiges Change Management : interdisziplinäre Fallbeispiele und Perspektiven
18
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
17
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
17
Organizational behaviour in a global context
17
Preparing for high impact organizational change : experiential learning and practice
17
Socio-economic intervention in organizations : the intervener-researcher and the SEAM approach to organizational analysis
17
Handbook of research on customer engagement
16
Routledge companion to leadership and change
16
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
16
Change management ; Vol. 2
15
How to succeed in the digital age : strategies from 17 top managers
15
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ECONIS (ZBW)
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1
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Interaction orientation and complaint handling
Ramani, Girish
;
Knox, George
- In:
Handbook of research on customer equity in marketing
,
(pp. 448-465)
.
2015
Persistent link: https://www.econbiz.de/10010483414
Saved in:
4
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
5
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
6
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
7
The chain of effects from customer satisfaction to customer profitability
Keiningham, Timothy
;
Aksoy, Lerzan
;
Komarova, Yuliya A.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 265-282)
.
2015
Persistent link: https://www.econbiz.de/10010483482
Saved in:
8
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
9
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
10
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
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