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ECONIS (ZBW)
198
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1
Companies and the customers who hate them
McGovern, Gail
;
Moon, Youngme
- In:
Harvard business review : HBR
85
(
2007
)
6
,
pp. 78-84
Persistent link: https://www.econbiz.de/10003471520
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2
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
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3
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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The right way to close an operation
Freeman, Kenneth W.
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003847435
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5
Silo busting : how to execute on the promise of customer focus
Gulati, Ranjay
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003460462
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6
How French innovators are putting the "social" back in social networking
Kramer, Larry
- In:
Harvard business review : HBR
88
(
2010
)
10
,
pp. 121-124
Persistent link: https://www.econbiz.de/10008667183
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7
The customer-centered innovation map
Bettencourt, Lance A.
;
Ulwick, Anthony W.
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 109-114
Persistent link: https://www.econbiz.de/10003692135
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8
The right way to manage unprofitable customers
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003667496
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9
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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10
Stop trying to delight your customers
Dixon, Matthew
;
Freeman, Karen
;
Toman, Nicholas
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 116-122
Persistent link: https://www.econbiz.de/10008658590
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