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Consumer safety for consumer credit
Warren, Elizabeth; Tyagi, Amelia - In: Harvard business review : HBR 87 (2009) 2, pp. 22
Persistent link: https://www.econbiz.de/10003846871
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How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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Five rules for retailing in a recession
Favaro, Ken; Romberger, Tim; Meer, David - In: Harvard business review : HBR 87 (2009) 4, pp. 64-72
Persistent link: https://www.econbiz.de/10003847333
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A step-by-step guide to smart business experiments
Anderson, Eric T.; Simester, Duncan - In: Harvard business review : HBR 89 (2011) 3, pp. 98-105
Persistent link: https://www.econbiz.de/10008904855
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Let emerging market customers be your teachers
D'Andrea, Guillermo; Marcotte, David; Morrison, Gwen Dixon - In: Harvard business review : HBR 88 (2010) 12, pp. 115-120
Persistent link: https://www.econbiz.de/10008779293
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Branding in the digital age : you're spending your money in all the wrong places
Edelman, David C. - In: Harvard business review : HBR 88 (2010) 12, pp. 62-69
Persistent link: https://www.econbiz.de/10008779306
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Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A. - In: Harvard business review : HBR 85 (2007) 11, pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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The battle for China's good-enough market
Gadiesh, Orit; Leung, Philip; Vestring, Till - In: Harvard business review : HBR 85 (2007) 9, pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
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Are you ignoring trends that could shake up your business?
Ofek, Elie; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 7/8, pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
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How certainty transforms persuasion
Tormala, Zakary L.; Rucker, Derek D. - In: Harvard business review : HBR 93 (2015) 9, pp. 96-103
Persistent link: https://www.econbiz.de/10011340315