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Harvard business review : HBR
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
32
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28
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26
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26
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25
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18
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18
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18
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17
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17
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17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
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16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Working Papers
12
Creating and managing superior customer value
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
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ECONIS (ZBW)
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1
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
Saved in:
2
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
3
The right way to manage unprofitable customers
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003667496
Saved in:
4
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
5
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
6
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
7
Choosing the right customer
Simons, Robert
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 48-55
Persistent link: https://www.econbiz.de/10010339545
Saved in:
8
Eliminate strategic overload : how to select fewer initiatives with greater impact
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 88-97
Persistent link: https://www.econbiz.de/10012627144
Saved in:
9
When to drop an unprofitable customer
Kaplan, Robert S.
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 137-141
Persistent link: https://www.econbiz.de/10009537563
Saved in:
10
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
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