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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
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National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel; Yan, Ruiliang - In: Industrial marketing management : the international … 64 (2017), pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
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Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak - In: Industrial marketing management : the international … 57 (2016), pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman; Torkkeli, Lasse; Sultana, Hafiza; … - In: Industrial marketing management : the international … 101 (2022), pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting; Lyu, Rebecca Wenjing - In: Industrial marketing management : the international … 118 (2024), pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina; Theotokis, Aristeidis; … - In: Industrial marketing management : the international … 115 (2023), pp. 266-280
Persistent link: https://www.econbiz.de/10014454911