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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
999
Journal of business research : JBR
693
Tourism management : research, policies, practice
412
International journal of contemporary hospitality management
394
Journal of retailing and consumer services
381
Technological forecasting & social change : an international journal
271
SpringerLink / Bücher
267
Journal of hospitality marketing & management
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of internet marketing and advertising : IJIMA
245
Information systems research : ISR
203
Journal of travel and tourism marketing
203
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
187
Tourism economics : the business and finance of tourism and recreation
174
Journal of advertising research
161
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
158
Psychology & marketing
156
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Journal of marketing communications
151
Springer eBook Collection
147
Tourism management perspectives : TMP
147
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
146
Journal of management information systems : JMIS
145
International journal of advertising : the review of marketing communications
143
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
Electronic commerce research
124
Journal of internet commerce
120
The service industries journal
118
Cogent business & management
117
International journal of electronic marketing and retailing : IJEMR
112
Business horizons
106
International journal of business information systems : IJBIS
105
Journal of marketing
102
Journal of promotion management : innovations in planning and applied research
102
Journal of marketing management : MM
101
Journal of electronic commerce research : JECR
100
International journal of electronic commerce : IJEC
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
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ECONIS (ZBW)
121
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1
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
2
B2B
eWOM
on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
4
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Marder, Ben
;
Angell, Robert J.
;
Akarsu, Tugra Nazlil
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. A7-A11
Persistent link: https://www.econbiz.de/10014226198
Saved in:
8
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
9
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive
eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
10
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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