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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
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Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip; Sreejesh, S.; Bhatia, Sandhya - In: Industrial marketing management : the international … 82 (2019), pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
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Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail - In: Industrial marketing management : the international … 78 (2019), pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Managing customer engagement at trade shows
Gopalakrishna, Srinath; Malthouse, Edward C.; Lawrence, … - In: Industrial marketing management : the international … 81 (2019), pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975