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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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Revisiting the task media fit model in the era of Web 2.0 : Twitter use and interaction in the healthcare sector
Leek, Sheena; Canning, Louise; Houghton, David - In: Industrial marketing management : the international … 54 (2016), pp. 25-32
Persistent link: https://www.econbiz.de/10011478710
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The strategic role of social media in business-to-business contexts
Pardo, Catherine; Pagani, Margherita; Savinien, Jean - In: Industrial marketing management : the international … 101 (2022), pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
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Social media marketing of IT service companies : analysis using a concept-linking mining approach
Shen, Chien-wen; Luong, Thai-ha; Ho, Jung-tsung; … - In: Industrial marketing management : the international … 90 (2020), pp. 593-604
Persistent link: https://www.econbiz.de/10012372726
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Twitter and behavioral engagement in the healthcare sector : an examination of product and service companies
Leek, Sheena; Houghton, David; Canning, Louise - In: Industrial marketing management : the international … 81 (2019), pp. 115-129
Persistent link: https://www.econbiz.de/10012107699
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The influence of position and gender on personal networks in a UK professional service
Tonge, Jane - In: Industrial marketing management : the international … 39 (2010) 3, pp. 390-399
Persistent link: https://www.econbiz.de/10003976475
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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
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Power, conflict, and cooperation : the impact of guanxi in Chinese marketing channels
Zhuang, Guijun; Xi, Youmin; Tsang, Alex S. L. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 137-149
Persistent link: https://www.econbiz.de/10003962938
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Role of network structure and network effects in diffusion of innovations
Choi, Hanool; Kim, Sang-hoon; Jeho Lee - In: Industrial marketing management : the international … 39 (2010) 1, pp. 170-177
Persistent link: https://www.econbiz.de/10003962950