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Supplier performance measurement systems : communication and reaction modes
Maestrini, Vieri; Maccarrone, Paolo; Caniato, Federico; … - In: Industrial marketing management : the international … 74 (2018), pp. 298-308
Persistent link: https://www.econbiz.de/10011942385
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A CRM performance measurement framework : its development process and application
Kim, Hyung-Su; Kim, Young-gul - In: Industrial marketing management : the international … 38 (2009) 4, pp. 477-489
Persistent link: https://www.econbiz.de/10003865368
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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Strategic orientations, marketing capabilities and firm performance : an empirical investigation in the context of frontline managers in service organizations
Theodosiou, Marios; Kehagias, John; Katsikea, Evangelia - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1058-1070
Persistent link: https://www.econbiz.de/10009683390
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
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Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 52 (2016), pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao; Leichter, Gordon; Wei, Yinghong - In: Industrial marketing management : the international … 41 (2012) 4, pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
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Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
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How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia; Zaefarian, Ghasem; Iurkov, Viacheslav - In: Industrial marketing management : the international … 117 (2024), pp. 79-91
Persistent link: https://www.econbiz.de/10014531638