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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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Communication, interactivity, and satisfaction in B2B relationships
Murphy, Micah; Sashi, C. M. - In: Industrial marketing management : the international … 68 (2018), pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
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Relational communication and illusionary loyalty : moderating role of self-construal
Hossain, Mehdi T.; Chonko, Lawrence B. - In: Industrial marketing management : the international … 69 (2018), pp. 221-234
Persistent link: https://www.econbiz.de/10011822578
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Control mechanisms, idea transfer, and performance in sales organizations
Flaherty, Karen E.; Pappas, James M. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 841-848
Persistent link: https://www.econbiz.de/10009656242
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More communication is not always better? : the interplay between effective communication and interpersonal conflict in influencing satisfaction
Hung, Kuang-peng; Lin, Chung-kuang - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1223-1232
Persistent link: https://www.econbiz.de/10010227766
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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Supplier integration in new product development : computer mediated communication, knowledge exchange and buyer performance
Thomas, Ellen - In: Industrial marketing management : the international … 42 (2013) 6, pp. 890-899
Persistent link: https://www.econbiz.de/10010211256
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The antecedents and consequence of functional and dysfunctional conflict between marketing managers and sales managers
Massey, Graham R.; Dawes, Philip L. - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1118-1129
Persistent link: https://www.econbiz.de/10003555956