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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Social Web
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Internet marketing
69
Online-Marketing
69
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64
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64
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49
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
699
SpringerLink / Bücher
529
Journal of retailing and consumer services
326
NBER working paper series
326
Technological forecasting & social change : an international journal
307
Working paper / National Bureau of Economic Research, Inc.
279
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
251
International journal of internet marketing and advertising : IJIMA
237
NBER Working Paper
237
Springer eBook Collection
223
Management science : journal of the Institute for Operations Research and the Management Sciences
206
CESifo working papers
205
Information systems research : ISR
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
164
Discussion paper / Centre for Economic Policy Research
162
Journal of advertising research
162
Journal of marketing communications
161
International journal of hospitality management
158
Working paper
158
Journal of management information systems : JMIS
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
146
International journal of advertising : the review of marketing communications
144
Discussion papers / CEPR
143
Games and economic behavior
139
Discussion paper series / IZA
135
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
135
Journal of economic behavior & organization : JEBO
130
Business horizons
129
Psychology & marketing
127
Corporate communications : an international journal
124
Cogent business & management
121
European research studies
121
Research
121
Electronic commerce research
117
Journal of internet commerce
115
Discussion paper
114
International journal of electronic marketing and retailing : IJEMR
110
Journal of marketing
108
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ECONIS (ZBW)
143
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1
How social media applications affect B2B
communication
and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
2
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
3
Sharing is the name of the game : exploring the role of social media
communication
practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
4
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
5
Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah
;
Wilson, Damien
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
Saved in:
6
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
9
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
10
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
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