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Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao; Dai, Hua; Salam, A. F. - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten; Beck, Roman - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
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Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong; Lu, Yaobin; Wang, Bin; Wu, Sibin - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
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Building trust online : interactions among trust building mechanisms
Chang, Man Kit; Cheung, Waiman; Tang, Mincong - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
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From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences
Zhang, Hong; Lu, Yaobin; Gupta, Sumeet; Zhao, Ling - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 1017-1030
Persistent link: https://www.econbiz.de/10010466480
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Complaint publicization in social media
Golmohammadi, Alireza; Havakhor, Taha; Gauri, Dinesh Kumar - In: Journal of marketing 85 (2021) 6, pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
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Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.; Kalra, Ashish; Riley, Jen - In: Information & management : the internat. journal of … 59 (2022) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10013197320