Narrow search
Showing 1 - 10 of 370
Cover Image
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Cover Image
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Cover Image
Intention to purchase on social commerce websites across cultures : a cross-regional study
Ng, Celeste See-Pui - In: Information & management : the internat. journal of … 50 (2013) 8, pp. 609-620
Persistent link: https://www.econbiz.de/10010224800
Cover Image
Building trust online : interactions among trust building mechanisms
Chang, Man Kit; Cheung, Waiman; Tang, Mincong - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
Cover Image
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Cover Image
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue; Wang, Ruijuan; Li, Stella Yiyan; Qu, Zhe - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Cover Image
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin; Huang, Tao - In: Information & management : the internat. journal of … 58 (2021) 7, pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Cover Image
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.; Lee, Crystal T.; Tseng, Timmy H. - In: Information & management : the internat. journal of … 59 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Cover Image
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian; Kanjanamekanant, Kritsapas - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Cover Image
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu; Gao, Ting (Lisa) - In: Information & management : the internat. journal of … 58 (2021) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012502138