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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
894
European Journal of Marketing
818
International journal of hospitality management
798
International journal of consumer studies
788
Psychology & marketing
735
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER working paper series
584
Working paper / National Bureau of Economic Research, Inc.
492
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Journal of Consumer Marketing
468
Technological forecasting & social change : an international journal
465
European journal of marketing : EJM
445
Journal of marketing management : MM
430
NBER Working Paper
427
Asia Pacific journal of marketing and logistics
423
The journal of product & brand management
417
Tourism management : research, policies, practice
415
Journal of marketing research : JMR
395
Journal of marketing
389
The journal of brand management : an international journal
389
Journal of travel and tourism marketing
388
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
368
Marketing Intelligence & Planning
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of marketing communications
356
Cogent business & management
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
340
Industrial marketing management : the international journal for industrial and high-tech firms
339
Journal of international consumer marketing
334
Journal of business ethics : JOBE
332
Springer eBook Collection
331
Journal of retailing
324
Marketing letters : a journal of research in marketing
324
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
306
Journal of fashion marketing and management
306
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ECONIS (ZBW)
370
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1
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
2
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
3
Intention to purchase on social commerce websites across cultures : a cross-regional study
Ng, Celeste See-Pui
- In:
Information & management : the internat. journal of …
50
(
2013
)
8
,
pp. 609-620
Persistent link: https://www.econbiz.de/10010224800
Saved in:
4
Building trust online : interactions among trust building mechanisms
Chang, Man Kit
;
Cheung, Waiman
;
Tang, Mincong
- In:
Information & management : the internat. journal of …
50
(
2013
)
7
,
pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
Saved in:
5
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
6
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
7
The effect of different social media
marketing
channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
8
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
9
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
10
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
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