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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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How does the mobile channel reshape the sales distribution in e-commerce?
Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon - In: Information systems research : ISR 31 (2020) 4, pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun; Ho, Yi-Jen; Tan, Yong - In: Information systems research : ISR 28 (2017) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
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Demand effects of the internet-of-things sales channel : evidence from automating the purchase process
Adamopoulos, Panagiotis; Todri, Vilma; Ghose, Anindya - In: Information systems research : ISR 32 (2021) 1, pp. 238-267
Persistent link: https://www.econbiz.de/10012594942
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Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai - In: Journal of business research : JBR 63 (2010) 3, pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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Control of electronic channel affiliates : an exploratory study and research propositions
Gilliland, David I.; Rudd, John M. - In: Journal of business research : JBR 66 (2013) 12, pp. 2650-2656
Persistent link: https://www.econbiz.de/10010233740
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618