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~isPartOf:"Information systems research : ISR"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
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E-commerce
Theorie
Werbung
Consumer behaviour
132
Konsumentenverhalten
132
Online retailing
56
Online-Handel
56
Electronic Commerce
37
Social Web
33
Social web
33
Internet marketing
32
Online-Marketing
32
Experiment
25
Viral marketing
24
Virales Marketing
24
Preismanagement
20
Pricing strategy
20
Theory
19
Personalisierung
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electronic commerce
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11
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10
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Product quality
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7
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55
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Tan, Yong
6
Adomavicius, Gediminas
4
Bockstedt, Jesse C.
3
Chen, Jianqing
3
Hosanagar, Kartik
3
Zhang, Jingjing
3
Curley, Shawn P.
2
Ghose, Anindya
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hong, Yili
2
Hu, Yu Jeffrey
2
Kumar, Anuj
2
Oh, Wonseok
2
Todri, Vilma
2
Wang, Youwei
2
Adamopoulos, Panagiotis
1
Aggarwal, Rohit
1
Ahn, Jae-Hyeon
1
Aloysius, John
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Baird, Aaron
1
Bang, Youngsok
1
Bassellier, Geneviève
1
Basu, Amit
1
Benbasat, Izak
1
Bhaskaran, Sreekumar
1
Bi, Xuan
1
Bodoff, David
1
Bélanger, France
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Chan, Hock Chuan
1
Chen, Jin
1
Chen, Peiyu
1
Chen, Yubo
1
Cho, Daegon
1
Choi, Angela Aerry
1
Crossler, Robert E.
1
De, Prabuddha
1
Deck, Cary A.
1
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Information systems research : ISR
Journal of retailing and consumer services
246
Journal of business research : JBR
228
International journal of advertising : the review of marketing communications
122
NBER working paper series
118
Management science : journal of the Institute for Operations Research and the Management Sciences
117
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
NBER Working Paper
102
Journal of marketing communications
101
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
80
International journal of industrial organization
76
International journal of advertising : the quarterly review of marketing communications
75
European journal of operational research : EJOR
74
SpringerLink / Bücher
71
Europäische Hochschulschriften / 5
69
Psychology & marketing
69
Economics letters
63
Electronic commerce research
63
International journal of internet marketing and advertising : IJIMA
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of internet commerce
62
Gabler Edition Wissenschaft
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
CESifo working papers
59
Journal of economic behavior & organization : JEBO
59
International journal of electronic marketing and retailing : IJEMR
55
Journal of advertising
53
Journal of promotion management : innovations in planning and applied research
52
Journal of marketing research : JMR
51
Journal of promotion management : JPM
50
Journal of retailing
50
Marketing : ZFP ; journal of research and management
49
International journal of consumer studies
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Marketing letters : a journal of research in marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of marketing
45
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ECONIS (ZBW)
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1
Reidentification risk in panel data : protecting for k-anonymity
Li, Shaobo
;
Schneider, Matthew J.
;
Yu, Yan
;
Gupta, Sachin
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1066-1088
Persistent link: https://www.econbiz.de/10014383702
Saved in:
2
Design of consumer review systems and product pricing
Yabing Jiang
;
Guo, Hong
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 714-730
Persistent link: https://www.econbiz.de/10011420780
Saved in:
3
Designing warning messages for detecting biased online product recommendations : an empirical investigation
Xiao, Bo
;
Benbasat, Izak
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 793-811
Persistent link: https://www.econbiz.de/10011420837
Saved in:
4
Sequential pricing of multiple products : leveraging revealed preferences of retail customers online and with auto-ID technologies
Aloysius, John
;
Deck, Cary A.
;
Farmer, Amy
- In:
Information systems research : ISR
24
(
2013
)
2
,
pp. 372-393
Persistent link: https://www.econbiz.de/10009767428
Saved in:
5
The framing effects of multipart pricing on consumer purchasing behavior of customized information good bundles
Goh, Kim Huat
;
Bockstedt, Jesse C.
- In:
Information systems research : ISR
24
(
2013
)
2
,
pp. 334-351
Persistent link: https://www.econbiz.de/10009767439
Saved in:
6
The value of third-party assurance seals in online retailing : an empirical investigation
Özpolat, Koray
;
Gao, Guodong
;
Jank, Wolfgang
; …
- In:
Information systems research : ISR
24
(
2013
)
4
,
pp. 1100-1111
Persistent link: https://www.econbiz.de/10010228952
Saved in:
7
Product-oriented web technologies and product returns : an exploratory study
De, Prabuddha
;
Hu, Yu Jeffrey
;
Rahman, Mohammad S.
- In:
Information systems research : ISR
24
(
2013
)
4
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10010228979
Saved in:
8
Do recommender systems manipulate consumer preferences? : a study of anchoring effects
Adomavicius, Gediminas
;
Bockstedt, Jesse C.
;
Curley, …
- In:
Information systems research : ISR
24
(
2013
)
4
,
pp. 956-975
Persistent link: https://www.econbiz.de/10010228985
Saved in:
9
In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto
;
Gorgoglione, Michele
;
Tuzhilin, …
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10011460186
Saved in:
10
Product line extension in consumer software markets in the presence of free alternatives
Baird, Aaron
;
Miller, Chadwick J.
;
Raghunathan, T. S.
; …
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10011508093
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