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Internet marketing
87
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Information systems research : ISR
Journal of business research : JBR
458
Journal of advertising research
333
International journal of advertising : the review of marketing communications
252
Journal of retailing and consumer services
231
International journal of internet marketing and advertising : IJIMA
229
Journal of marketing communications
223
International journal of advertising : the quarterly review of marketing communications
220
Journal of advertising : official publication of the American Academy of Advertising
194
Journal of advertising
189
SpringerLink / Bücher
167
European Journal of Marketing
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
151
Management science : journal of the Institute for Operations Research and the Management Sciences
145
Journal of Consumer Marketing
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
Journal of promotion management : JPM
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
Journal of marketing
115
Journal of promotion management : innovations in planning and applied research
110
International journal of hospitality management
104
Psychology & marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
International journal of electronic marketing and retailing : IJEMR
98
European journal of marketing : EJM
95
Springer eBook Collection
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of marketing research : JMR
90
Tourism management : research, policies, practice
90
Marketing Science
85
Industrial marketing management : the international journal for industrial and high-tech firms
84
Young Consumers
84
European journal of operational research : EJOR
83
Business horizons
80
Technological forecasting & social change : an international journal
80
Journal of internet commerce
78
Electronic commerce research
75
Journal of historical research in marketing
75
NBER working paper series
72
International journal of industrial organization
70
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ECONIS (ZBW)
93
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1
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10
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93
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1
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
The effects of price rank on clicks and conversions in product list
advertising
on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
3
The welfare impact of targeted
advertising
technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
4
Trade-offs in online
advertising
:
advertising
effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
5
Online display
advertising
markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
Saved in:
6
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
7
Ad-blockers : a blessing or a curse?
Aseri, Manmohan
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
Saved in:
8
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
9
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
10
Competitive poaching in search
advertising
: two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
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