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Predicting web page status
Pant, Gautam; Srinivasan, Padmini - In: Information systems research : ISR 21 (2010) 2, pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
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Sponsored search and market efficiency
Dhar, Vasant; Ghose, Anindya - In: Information systems research : ISR 21 (2010) 4, pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
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Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - In: Information systems research : ISR 22 (2011) 1, pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
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Do organic results help or hurt sponsored search performance?
Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - In: Information systems research : ISR 26 (2015) 4, pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
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Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
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Effects of the presence of organic listing in search advertising
Xu, Lizhen; Chen, Jianqing; Whinston, Andrew B. - In: Information systems research : ISR 23 (2012) 4, pp. 1284-1302
Persistent link: https://www.econbiz.de/10009718044
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The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou; Fang, Eric; Lee, Jongkuk; Li, Xiaoling - In: Information systems research : ISR 32 (2021) 4, pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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Ex ante information and the design of keyword auctions
Liu, De; Chen, Jianqing; Whinston, Andrew B. - In: Information systems research : ISR 21 (2010) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10003967679
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Quality uncertainty and the performance of online sponsored search markets: an empirical investigation
Animesh, Animesh; Ramachandran, Vandana; Viswanathan, Siva - In: Information systems research : ISR 21 (2010) 1, pp. 190-201
Persistent link: https://www.econbiz.de/10003967689