Narrow search
Showing 1 - 10 of 93
Cover Image
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Cover Image
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Cover Image
Predicting web page status
Pant, Gautam; Srinivasan, Padmini - In: Information systems research : ISR 21 (2010) 2, pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Cover Image
Sponsored search and market efficiency
Dhar, Vasant; Ghose, Anindya - In: Information systems research : ISR 21 (2010) 4, pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
Cover Image
Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - In: Information systems research : ISR 22 (2011) 1, pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
Cover Image
Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam; Sheng, Olivia R. Liu - In: Information systems research : ISR 26 (2015) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
Cover Image
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - In: Information systems research : ISR 26 (2015) 4, pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
Cover Image
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Cover Image
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna; Widjaja, Thomas; Buxmann, Peter; … - In: Information systems research : ISR 26 (2015) 3, pp. 585-605
Persistent link: https://www.econbiz.de/10011372831
Cover Image
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835