Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of brand management : an international journal"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
8
Brand management
3
Markenführung
3
Advertising
1
Advertising effects
1
Agonistic emotions
1
Auslandsinvestition
1
Australia
1
Australien
1
Automotive industry
1
Automotive market
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand attachment
1
Brand attitude
1
Brand image
1
Brand placement
1
Company misconduct
1
Comparison
1
Conjoint analysis
1
Conjoint-Analyse
1
Country of origin
1
Country stereotypes
1
Customer engagement
1
Designation of origin
1
Einzelhandel
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Emotion
1
Experiential values
1
Foreign investment
1
Foreign language
1
Herkunftsbezeichnung
1
Intelligence
1
Intelligence voice assistant
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Johnson, Lester W.
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Wahlen, Stefan
6
Bartels, Jos
5
Bosman, Magdalena
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Kulczynski, Alicia
5
Paul, Justin
5
Phau, Ian
5
Wiedmann, Klaus-Peter
5
Workman, Jane E.
5
Zepeda, Lydia
5
Autio, Minna
4
Baxter, Stacey M.
4
Berg, Lisbet
4
Borges, Adilson
4
Brennan, Carol
4
D'Souza, Clare M.
4
Dens, Nathalie
4
Fetscherin, Marc
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Lyon, Phil
4
Pinto, Diego Costa
4
Xu, Yingjiao
4
Zarantonello, Lia
4
Abratt, Russell
3
Aitken, Robert
3
Annunziata, Azzurra
3
Bernard, John C.
3
Bosman, Magdalena J. C.
3
Butcher, Luke
3
Culiberg, Barbara
3
more ...
less ...
Published in...
All
International business review : the official journal of the European International Business Academy
International journal of consumer studies
The journal of brand management : an international journal
Journal of business research : JBR
33
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
3
Shopping online for goods vs. services : where do experiential features help more?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10011299548
Saved in:
4
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
5
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
6
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
7
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
8
Engaging with intelligent voice assistants for wellbeing and
brand
attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
