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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Baxter, Stacey M."
~person:"Gil Saura, Irene"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Consumer behaviour
16
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Baxter, Stacey M.
Gil Saura, Irene
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Guzman, Francisco
10
Fetscherin, Marc
7
Grappi, Silvia
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Johnson, Lester W.
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Veloutsou, Cleopatra
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Wiedmann, Klaus-Peter
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Abratt, Russell
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Dwivedi, Abhishek
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Kulczynski, Alicia
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Valette-Florence, Pierre
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Zarantonello, Lia
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Christodoulides, George
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Gabrielli, Veronica
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Kang, Jiyun
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Kara, Selcan
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Machado, Joana César
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Phau, Ian
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Romani, Simona
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Sarkar, Abhigyan
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Taute, Harry A.
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Al-Kwifi, Sam O.
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Azar, Salim L.
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Baghi, Ilaria
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Balasubramanian, Siva Kumar
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Barbarossa, Camilla
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Dens, Nathalie
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Donvito, Raffaele
3
Gunasti, Kunter
3
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International business review : the official journal of the European International Business Academy
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
33
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
Journal of electronic commerce research : JECR
5
Journal of marketing communications
5
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail and distribution management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Psychology & marketing
3
Service business
3
Australasian marketing journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic
brand
color priming on
brand
personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
5
Influence of environmental practices on
brand
equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
7
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
8
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
9
The impact of age on consumer attachment to celebrities and endorsed
brand
attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
10
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
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