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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

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Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs

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Developing different types of anticipated experience positioning for electric cars

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Engaging with intelligent voice assistants for wellbeing and brand attachment

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