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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia; Zou, Shaoming; Xu, Hui - In: International business review : the official journal of … 26 (2017) 1, pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
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International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man - In: International business review : the official journal of … 27 (2018) 5, pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin; Woodall, Tony - In: International business review : the official journal of … 24 (2015) 5, pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
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Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
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Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Helm, Roland; Gritsch, Stephanie - In: International business review : the official journal of … 23 (2014) 2, pp. 418-428
Persistent link: https://www.econbiz.de/10010360020
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Internet marketing capabilities and international market growth
Mathews, Shane; Bianchi, Constanza; Perks, Keith J.; … - In: International business review : the official journal of … 25 (2016) 4, pp. 820-830
Persistent link: https://www.econbiz.de/10011514064
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel; Nordman, Emilia Rovira; Vu, Uyen - In: International business review : the official journal of … 31 (2022) 3, pp. 1-10
Persistent link: https://www.econbiz.de/10013206778