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An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
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Financial literacy education for the Indian consumer : the road to economic development
Sahi, Shalini Kalra - In: International journal of Indian culture and business … 2 (2009) 5, pp. 493-518
Persistent link: https://www.econbiz.de/10003896419
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The path to purchase during shopping
Kumar Sinha, Piyush; Krishnaswamy, Gopi - 2009
Persistent link: https://www.econbiz.de/10003913814
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Impact of familial characteristics on Indian children's influence in fmily purchases
Kaur, Anupriya; Medury, Yajulu - In: International journal of Indian culture and business … 4 (2011) 1, pp. 104-122
Persistent link: https://www.econbiz.de/10008907649
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Antecedents and obstacles to e-banking adoption : a comparative study of India and Kenya
Nyangosi, Richard; Arora, J. S. - In: International journal of Indian culture and business … 4 (2011) 2, pp. 123-137
Persistent link: https://www.econbiz.de/10008909090
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Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of Indian culture and business … 3 (2010) 5, pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
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Profiling Indian shoppers : an exploratory study of organised retail
Tripathi, Vibhuti; Ghosch, Piyali; Saini, Smit; … - In: International journal of Indian culture and business … 3 (2010) 6, pp. 669-683
Persistent link: https://www.econbiz.de/10008807522
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Consumers' response towards marketing through social networking sites in India
Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10009377158
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour
Khare, Arpita - In: International journal of Indian culture and business … 5 (2012) 3, pp. 259-279
Persistent link: https://www.econbiz.de/10009551358