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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bernritter, Stefan F."
~person:"Chun, Eunha"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"Handayani, Putu Wuri"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
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Online retailing
brand personality
Advertising effects
13
Werbewirkung
13
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10
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9
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9
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Bernritter, Stefan F.
Chun, Eunha
Dens, Nathalie
Diehl, Sandra
Eisend, Martin
Handayani, Putu Wuri
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Moschis, George P.
6
Smit, Edith G.
6
Kim, Juran
5
Mathur, Anil
5
Mirosa, Miranda
5
Sung, Yongjun
5
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Kim, Jungkeun
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Mattila, Pekka
4
Russell, Cristel Antonia
4
Baek, Tae Hyun
3
Barone, Michael J.
3
Biswas, Abhijit
3
Blanchard, Simon J.
3
Castonguay, Jessica
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
Deutsch, Jonathan
3
Drolet, Aimee
3
Fransen, Marieke L.
3
Ghaffar, Abdul
3
Ghosh Chowdhury, Tilottama
3
Guido, Gianluigi
3
Hobbs, Jill E.
3
Hunt, James M.
3
Ilicic, Jasmina
3
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International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing letters : a journal of research in marketing
Journal of business research : JBR
36
Journal of retailing and consumer services
17
Journal of advertising
7
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
Cogent business & management
5
International marketing review
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business ethics : JOBE
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of international marketing
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the review of marketing communications
3
International journal of retail & distribution management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Critical perspectives on international business
1
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ECONIS (ZBW)
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30
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
6
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
7
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
8
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
9
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
10
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
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