//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The journal of brand management : an international journal"
~person:"Aiello, Gaetano"
~person:"Donvito, Raffaele"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
Brand management
15
Markenführung
15
Brand image
11
Markenimage
11
Brand
10
Advertising effects
6
Werbewirkung
6
Advertising
4
Designation of origin
4
Emotion
4
Herkunftsbezeichnung
4
Product Placement
4
Product placement
4
Werbung
4
Creativity
3
Gender
3
Geschlecht
3
Kreativität
3
Luxury goods
3
Luxusgüter
3
brand attitude
3
Brand extension
2
Brand placement
2
Cognition
2
E-grocery
2
Einzelhandel
2
Indonesia
2
Indonesien
2
International marketing
2
Internationales Marketing
2
Kognition
2
Kundenzufriedenheit
2
Markentransfer
2
Measurement
2
Messung
2
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
23
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
25
Author
All
Aiello, Gaetano
Donvito, Raffaele
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Verhoef, Peter C.
Ko, Eunju
17
Dens, Nathalie
9
Kim, Kyung Hoon
9
Sung, Yongjun
8
Powell, Shaun M.
6
Smit, Edith G.
6
Wiedmann, Klaus-Peter
6
Baxter, Stacey M.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Kim, Juran
5
Kulczynski, Alicia
5
Mirosa, Miranda
5
Moschis, George P.
5
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Grappi, Silvia
4
Hennigs, Nadine
4
Iglesias, Oriol
4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Merrilees, Bill
4
Taylor, Charles Raymond
4
Zarantonello, Lia
4
Abratt, Russell
3
Avramova, Yana R.
3
Baek, Tae Hyun
3
Balmer, John M. T.
3
Bernritter, Stefan F.
3
Castonguay, Jessica
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of brand management : an international journal
Journal of business research : JBR
46
Journal of retailing and consumer services
17
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
ERIM report series research in management
8
Journal of retailing
8
Marketing intelligence & planning
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Cogent business & management
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global fashion marketing : JGfM
2
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
2
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
7
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
8
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
9
Conceptualising attitudes towards
brand
genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
10
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->