Narrow search
Showing 1 - 10 of 194
Cover Image
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Cover Image
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian; Konijn, Elly; Steen, Gerard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Cover Image
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini; Zotos, Yorgos - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Cover Image
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Cover Image
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Cover Image
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Cover Image
Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
Cover Image
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee; Kim, Donghoon; Lee, Seung-yon - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Cover Image
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching; Jao, Po-chen; Lin, Yu-Shan; Guo, Ying-zhi - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Cover Image
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 303-326
Persistent link: https://www.econbiz.de/10003978127