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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
183
Werbung
182
Advertising effects
129
Werbewirkung
129
Consumer behaviour
73
Konsumentenverhalten
73
Internet marketing
32
Online-Marketing
32
USA
27
United States
27
advertising
24
Gender
22
Geschlecht
22
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Print advertising
15
Printwerbung
15
Children
14
Kinder
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Psychology of advertising
14
Werbepsychologie
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Advertising planning
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Target group
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Zielgruppe
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Brand
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Markenartikel
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Humor
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Social Web
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Social web
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Comparison
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Computerspiel
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Video game
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Eisend, Martin
8
Taylor, Charles Raymond
8
Mueller, Barbara
6
Armstrong, Jon Scott
5
Smit, Edith G.
5
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Rozendaal, Esther
4
Wilcox, Gary B.
4
Buijzen, Moniek
3
Carlson, Les
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Kwak, Hyokjin
3
Okazaki, Shintaro
3
Puzakova, Marina
3
Reid, Leonard N.
3
Rossiter, John R.
3
Terlutter, Ralf
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Cheong, Yunjae
2
Choi, Sejung Marina
2
Dahlén, Micael
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Fransen, Marieke L.
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
74
NBER working paper series
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
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ECONIS (ZBW)
194
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1
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
2
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
3
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
4
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
5
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
6
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
7
Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
Saved in:
8
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
9
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
10
Negotiating subcultural authenticity through interpretation of mainstream advertising
Mikkonen, Ilona
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 303-326
Persistent link: https://www.econbiz.de/10003978127
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