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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Werbewirkung
215
Advertising effects
214
Advertising
128
Werbung
127
Consumer behaviour
92
Konsumentenverhalten
92
Internet marketing
40
Online-Marketing
40
Brand image
31
Markenimage
31
Brand management
29
Markenführung
29
Product Placement
26
Product placement
26
Gender
24
Geschlecht
24
Psychology of advertising
23
Werbepsychologie
23
Fernsehwerbung
22
Television advertising
22
advertising
22
Children
21
Kinder
21
USA
21
United States
21
Target group
18
Zielgruppe
18
Social Web
14
Social web
14
Sponsoring
14
Sponsorship
14
Advertising planning
13
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Werbeplanung
13
Celebrity endorsement
11
Celebrity-Werbung
11
Computerspiel
11
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Undetermined
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Article
223
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3
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225
Aufsatz in Zeitschrift
225
Conference paper
11
Konferenzbeitrag
11
Collection of articles of several authors
3
Sammelwerk
3
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2
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1
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English
225
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Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
7
Reijmersdal, Eva A. van
7
Smit, Edith G.
6
Chang, Chun-tuan
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Matthes, Jörg
4
Mueller, Barbara
4
Till, Brian
4
Bernritter, Stefan F.
3
Cauberghe, Verolien
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Knoll, Johannes
3
Ko, Eunju
3
Kwak, Hyokjin
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Russell, Cristel Antonia
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Wilson, Rick T.
3
Yoon, Hye Jin
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Veroline
2
Chang, Hua
2
Charry, Karine M.
2
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Institution
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
310
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
242
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
199
Psychology & marketing
164
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
82
Journal of economic psychology : research in economic psychology and behavioral economics
79
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
Marketing : ZFP ; journal of research and management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
41
International journal of hospitality management
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
36
Journal of global marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
NBER working paper series
34
Journal of international consumer marketing
33
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ECONIS (ZBW)
225
USB Cologne (EcoSocSci)
1
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1
Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee
;
Park, Jai Kwan
;
Jeon, Jung Ok
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
4
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
5
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
6
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
9
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
10
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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