//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of pre- and post-la...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
215
Advertising effects
214
Advertising
183
Werbung
182
Consumer behaviour
99
Konsumentenverhalten
99
Internet marketing
46
Online-Marketing
46
Brand image
33
Markenimage
33
USA
33
United States
33
Brand management
31
Markenführung
31
advertising
27
Product Placement
25
Product placement
25
Children
24
Gender
24
Geschlecht
24
Kinder
24
Psychology of advertising
21
Werbepsychologie
21
Target group
20
Zielgruppe
20
Fernsehwerbung
18
Television advertising
18
Advertising planning
17
Werbeplanung
17
Social Web
16
Social web
16
Sponsoring
16
Sponsorship
16
Brand
15
Markenartikel
15
Cognition
13
Kognition
13
Comparison
12
Vergleich
12
Celebrity endorsement
11
more ...
less ...
Online availability
All
Undetermined
125
Type of publication
All
Article
270
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
274
Aufsatz in Zeitschrift
274
Conference paper
12
Konferenzbeitrag
12
Collection of articles of several authors
5
Sammelwerk
5
Konferenzschrift
2
Conference proceedings
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
274
Undetermined
1
Author
All
Pelsmacker, Patrick de
10
Eisend, Martin
9
Taylor, Charles Raymond
9
Dens, Nathalie
8
Mueller, Barbara
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
Armstrong, Jon Scott
5
Chang, Chun-tuan
5
Diehl, Sandra
5
Rozendaal, Esther
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Chang, Chingching
4
Geuens, Maggie
4
Matthes, Jörg
4
Rossiter, John R.
4
Terlutter, Ralf
4
Till, Brian
4
Wilcox, Gary B.
4
Yoon, Hye Jin
4
Bernritter, Stefan F.
3
Carlson, Les
3
Cauberghe, Verolien
3
Chang, Chun-Tuan
3
Cheong, Yunjae
3
Choi, Hojoon
3
Choi, Sejung Marina
3
Grau, Stacy Landreth
3
Ham, Chang-Dae
3
Hartmann, Patrick
3
Huh, Jisu
3
Kim, Kihan
3
Knoll, Johannes
3
Ko, Eunju
3
Kwak, Hyokjin
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
more ...
less ...
Institution
All
Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
Journal of business research : JBR
279
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
225
Journal of advertising
172
Journal of promotion management : JPM
147
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
European journal of marketing : EJM
106
Journal of marketing research : JMR
103
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
87
SpringerLink / Bücher
87
International journal of internet marketing and advertising : IJIMA
85
Marketing : ZFP ; journal of research and management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
75
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
NBER working paper series
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
62
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
Young consumers : insight and ideas for responsible marketers
49
CESifo working papers
42
International journal of hospitality management
42
Journal of business ethics : JOBE
42
Journal of global marketing
42
more ...
less ...
Source
All
ECONIS (ZBW)
274
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
275
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
2
Gender stereotypes in
advertising
: a review of current research
Grau, Stacy Landreth
;
Zotos, Yorgos C.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
Saved in:
3
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
4
Causes and consequences of trust in direct-to-consumer prescription drug
advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
5
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
6
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
7
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
8
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
9
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
10
Ads aimed at dads : exploring consumers' reactions towards
advertising
that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->