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Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
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How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
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Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung; Blankson, Charles; Wang, … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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Internet media personality : scale development and advertising implications
Ham, Chang-Dae; Lee, Hyung Seok - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376