//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Matching products with endorse...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
183
Werbung
182
Advertising effects
126
Werbewirkung
126
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
31
Online-Marketing
31
advertising
27
USA
24
United States
24
Gender
21
Geschlecht
21
Brand management
19
Markenführung
19
Brand image
16
Markenimage
16
Children
15
Kinder
15
Psychology of advertising
13
Target group
13
Werbepsychologie
13
Zielgruppe
13
Social Web
12
Social web
12
Advertising planning
11
Brand
11
Markenartikel
11
Werbeplanung
11
Computerspiel
9
Creativity
9
Emotion
9
Humor
9
Kreativität
9
Video game
9
Comparison
8
Product Placement
8
Product placement
8
Vergleich
8
Cultural identity
7
more ...
less ...
Online availability
All
Undetermined
99
Type of publication
All
Article
183
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
187
Aufsatz in Zeitschrift
187
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
4
Sammelwerk
4
Konferenzschrift
2
Conference proceedings
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
187
Author
All
Eisend, Martin
8
Taylor, Charles Raymond
8
Armstrong, Jon Scott
5
Mueller, Barbara
5
Rozendaal, Esther
5
Buijzen, Moniek
4
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Smit, Edith G.
4
Wilcox, Gary B.
4
Carlson, Les
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
Rossiter, John R.
3
Terlutter, Ralf
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Cheong, Yunjae
2
Choi, Sejung Marina
2
Chu, Shu-Chuan
2
Dahlén, Micael
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Fransen, Marieke L.
2
Gentry, James W.
2
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
European Journal of Marketing
329
Journal of Consumer Marketing
311
Journal of Product & Brand Management
266
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
Journal of advertising research
211
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
153
Marketing Intelligence & Planning
125
International Marketing Review
124
Strategic Direction
118
Journal of retailing and consumer services
107
Young Consumers
106
Journal of Services Marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : JPM
89
NBER working paper series
80
European journal of marketing : EJM
79
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Psychology & marketing
76
Journal of historical research in marketing
71
Marketing Science
71
European journal of operational research : EJOR
70
Journal of promotion management : innovations in planning and applied research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Working paper / National Bureau of Economic Research, Inc.
63
International Journal of Retail & Distribution Management
62
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
61
International Journal of Bank Marketing
58
NBER Working Paper
58
SpringerLink / Bücher
58
International journal of industrial organization
55
Health marketing quarterly
53
Journal of current issues and research in advertising : JCIRA
51
Journal of marketing research : JMR
50
Journal of marketing
49
Asia Pacific Journal of Marketing and Logistics
48
more ...
less ...
Source
All
ECONIS (ZBW)
187
Showing
1
-
10
of
187
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Following
brands
on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
4
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
5
Causes and consequences of trust in direct-to-consumer prescription drug
advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
6
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
7
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
8
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
9
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
10
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->