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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
198
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198
Internet marketing
117
Online-Marketing
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64
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advertising
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social media
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persuasion knowledge
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Taylor, Charles Raymond
9
Matthes, Jörg
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Naderer, Brigitte
8
Yoon, Sukki
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6
Eisend, Martin
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Hudders, Liselot
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Lou, Chen
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Bang, Hye Jin
5
Cho, Chang-Hoan
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Bergkvist, Lars
4
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4
Dens, Nathalie
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4
Ko, Eunju
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Lee, Jong-Ho
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Pelsmacker, Patrick de
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Wojdynski, Bartosz W.
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Wu, Linwan
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Youn, Seounmi
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Beckert, Johannes
3
De Jans, Steffi
3
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
2,207
Journal of retailing and consumer services
1,993
International journal of consumer studies
781
International journal of hospitality management
775
Psychology & marketing
755
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
577
SpringerLink / Bücher
547
Journal of advertising research
540
Working paper / National Bureau of Economic Research, Inc.
491
European journal of marketing : EJM
436
Management science : journal of the Institute for Operations Research and the Management Sciences
436
NBER Working Paper
434
Journal of marketing research : JMR
422
Journal of marketing communications
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Journal of marketing
375
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Journal of travel and tourism marketing
366
Tourism management : research, policies, practice
363
Journal of marketing management : MM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
336
International journal of advertising : the quarterly review of marketing communications
335
Journal of retailing
321
Cogent business & management
319
Technological forecasting & social change : an international journal
315
Journal of fashion marketing and management
305
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Young consumers : insight and ideas for responsible marketers
293
Journal of business ethics : JOBE
292
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ECONIS (ZBW)
310
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1
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
2
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
3
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
4
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
5
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
6
The power of
advertising
in society : does
advertising
help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
7
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
8
Examining the effects of addressable TV
advertising
on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
9
Teenagers' moral
advertising
literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
10
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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