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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
198
Werbewirkung
198
Consumer behaviour
153
Konsumentenverhalten
153
Internet marketing
91
Online-Marketing
91
Social Web
50
Social web
50
Brand management
49
Markenführung
49
Brand image
28
Markenimage
28
advertising
23
Psychology of advertising
17
Werbepsychologie
17
Brand
16
Markenartikel
16
persuasion knowledge
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Emotion
15
social media
15
Luxury goods
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Luxusgüter
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Bibliometrics
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12
Gender
12
Geschlecht
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Personality psychology
12
Persönlichkeitspsychologie
12
Humor
11
Product Placement
11
Product placement
11
Viral marketing
11
Virales Marketing
11
Corporate disclosure
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Taylor, Charles Raymond
9
Yoon, Sukki
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Choi, Yung Kyun
6
Eisend, Martin
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Matthes, Jörg
6
Naderer, Brigitte
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Cho, Chang-Hoan
5
Kim, Kacy K.
5
Bang, Hye Jin
4
Choi, Dongwon
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Hayes, Jameson L.
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Hudders, Liselot
4
Ko, Eunju
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Song, Ji Hee
4
Wojdynski, Bartosz W.
4
Wu, Linwan
4
Yoon, Hye Jin
4
Beckert, Johannes
3
Bergkvist, Lars
3
Boerman, Sophie C.
3
Dens, Nathalie
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Evans, Nathaniel J.
3
Haley, Eric John
3
Holiday, Steven
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Huh, Jisu
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Kang, Moon Young
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Lee, Jong-Ho
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Lou, Chen
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Poels, Karolien
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Septianto, Felix
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Youn, Seounmi
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2
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2
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International journal of advertising : the review of marketing communications
Journal of advertising research
418
Journal of advertising : official publication of the American Academy of Advertising
306
International journal of advertising : the quarterly review of marketing communications
280
Journal of business research : JBR
276
The journal of real estate finance and economics
276
NBER working paper series
268
Working paper / National Bureau of Economic Research, Inc.
233
Journal of marketing communications
228
NBER Working Paper
204
Journal of advertising
172
Journal of promotion management : JPM
150
Journal of housing economics
140
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of retailing and consumer services
111
European journal of marketing : EJM
107
Real estate economics : journal of the American Real Estate and Urban Economics Association
107
Journal of marketing research : JMR
106
SpringerLink / Bücher
98
Journal of promotion management : innovations in planning and applied research
91
Discussion paper / Centre for Economic Policy Research
88
Journal of marketing
87
Working papers / Federal Reserve Bank of Philadelphia, Research Department
86
International journal of internet marketing and advertising : IJIMA
85
Finance and economics discussion series
83
European journal of operational research : EJOR
82
Marketing : ZFP ; journal of research and management
78
Journal of current issues and research in advertising : JCIRA
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Marketing letters : a journal of research in marketing
76
Working paper
74
Journal of banking & finance
73
Journal of historical research in marketing
73
The real estate finance journal
73
Journal of urban economics
72
Marketing Science
71
The review of financial studies
70
Health marketing quarterly
69
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ECONIS (ZBW)
249
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249
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1
Muslim millennials' attitudes towards fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
2
Beyond gender stereotypes : the missing women in print
advertising
Shinoda, Luciana Messias
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
Saved in:
3
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
4
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
5
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
6
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
7
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
8
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
9
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
10
Overlay ads in humorous online videos : it's a matter of timing
Vermeulen, Ivar
;
Droog, Ellen
;
Burgers, Christian
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1046-1066
Persistent link: https://www.econbiz.de/10012200366
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