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Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui - In: International journal of consumer studies 46 (2022) 2, pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
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Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew - In: Journal of business research : JBR 63 (2010) 4, pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
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WOM antecedents in backpacker travelers
Alves, Sandra; Abrantes, José Luís; Antunes, Maria José - In: Journal of business research : JBR 69 (2016) 5, pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
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Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus; Skarmeas, Dionysis; Oghazi, Pejvak; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
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Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo; Pérez-Cabañero, Carmen; … - In: Journal of business research : JBR 101 (2019), pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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The impact of word-of-mouth communication on attribute evaluation
Lim, Boon C.; Chung, Cindy - In: Journal of business research : JBR 64 (2011) 1, pp. 18-23
Persistent link: https://www.econbiz.de/10008806367
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Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De (contributor) - 2011
Persistent link: https://www.econbiz.de/10008806378
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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799